You’re a therapist who wants to boost his/her rank in Google, and you know that blogging will get you there. But how many blogs will you need? In some niches, the answer is over 100 to be on the first page of Google (where most of the results come in). That’s why therapists, counselors, and clinic directors are seeking an affordable mental health blogger – they can take writing off your to-do list and accomplish it with style. This is what will boost your Google rank and bring in new clients.
In this post, I’m going to share some tips I’ve accumulated in my time as a mental health copywriter for finding an affordable therapy blogger – including how you should be thinking about hiring one. Let’s begin.
Why You Need an Affordable Mental Health Blogger
First off, why do you need a blog at all? You may have a feeling or instinct that it’s important so let me make it explicit. A blog serves a few purposes:
- increase your ability to rank for different keywords like “therapy near me” and “therapy Austin, TX”
- Display your Expertise, Authoritativeness, and Trustworthiness (Google’s EAT acronym)
- Build a relationship with potential clients
According to HubSpot, your blog “helps drive traffic to your website, it enables you to better convert that traffic into leads, it allows your business to establish authority in an industry, and it continues to help your business grow and attract new customers months and even years after publication [italics mine].”
So, a blog is the perfect tool to set your practice up for short and long-term success.
Are Blogs Affordable? How Much Does a Mental Health Blog Cost?
If you do it yourself, it costs your valuable time. And as a business owner, you only have so much time to spare each week.
If you hire someone to write your blog for you, the rates can be as low as $15/blog (for a writer halfway across the world), or $300/blog (for an expert in the U.S.)
With that in mind, think about how many blogs you need to get on the first page of Google. As you know, most users don’t make it past the first page, and in fact, the first three results on the first page get up to 60% of the traffic.
Here’s an easy way to see how many blogs you’ll need:
- Pick a keyword that you want to be known for (I.e. “therapy for depression NYC”)
- Search it on Google
- Click through each of the first ten options and count how many blogs each website has
That’s roughly how many. It could be more if the blogs are supreme quality, and less if the blogs aren’t so great.
So, let’s say that you find the top ten results have a low of 30 blogs and a high of 70. With the right blogger, you could have the top spot in 70 blogs or so – assuming your backlink strategy is solid. (Check back frequently for a post on that topic.)
Now let’s flesh this out – if you need 70 blogs ranging from $15 to $300 per blog, you could be paying $1,050 to $21,000 to get to the top spot on Google.
Risks of Hiring a “Cheap” Blogger
Seeing this, you may be tempted to go with the cheaper option. But as you know, cheaper doesn’t always mean better. Like with a mechanic or a tattoo artist, you get the blogger you pay for.
Here’s the nightmare scenario – you go with a cheap blogger and get your 70 blogs, but your website doesn’t come close to the first page of Google. Your money was underutilized at best.
That’s why you don’t want to break the bank, but you want your money to have a return.
Blogging is much more nowadays than putting words on the screen. Blogs need to be relevant to what your audience is searching for, have the proper heading tags, alt text, a title that gets clicks, internal and external links, a URL “slug,” images with alt text, and a few other things. Does your blogger know how to check all these boxes?
Does Your Affordable Mental Health Blogger Do This?
SEO, or Search Engine Optimization, is raging these days. You know, if the early days of the internet when things weren’t as competitive, you could post a few blogs and get a decent amount of traffic.
Nowadays, however, every company and entrepreneur needs to have an edge, a competitive advantage. And this comes in the form of SEO research – “keyword” research.
In a nutshell, SEO research is finding out what things your audience is searching for, then delivering content that satiates their search intent.
For example, in 2022 there were tons of searches for “therapy for depression” and “therapy eating disorders.” By writing insightful and helpful content for these searches, you gain status in Google’s ranking system. The higher you go, the more traffic (and sales) you get.
A quick personal note: It took me two weeks of intense study and searching to find my top keywords. In the end, I had over 60 keywords to target, and I plan on sprinkling in a few personal type blogs for good measure. You can do the same and see your rank increase to the first page – but outsourcing here best.
The Right Affordable Mental Health Blogger Pays for Himself
Moving along… It’s my belief and experience that the right blogger pays for himself. It’s true of all the best bloggers. Even with fees as high as $300/blog, the ideal blogger pays for themselves with the amount of traffic and trust they can generate for your company.
You can spend $1,050 getting cheap blogs from writers in developing nations that may not move the needle, or you can spend many times that amount for the right blogger who can bring in 5-10x of the overall cost.
Takeaways on Finding the Right Blogger for You
Affordable when it comes to your blogger means affordable in the long-term. Affordable means that the blog pays for itself and then some over time. So, go with the expert blogger.
And if you haven’t seen it yet, check out my homepage.
I’m a mental health content and copywriter. I can make your website POP and grip your readers attention. Then make them pull out their credit cards and book your services.
So, make sure you check out my services – they pay for themselves.
-Brandon Grill
P.S. 2023 can be the year you get set up for long-term success in your practice. Contact me to get started on the road to wealth, time-freedom, and a release of your marketing worries.